© Sophie Lietz 2026

Sophie Lietz

Resume

Contact
LinkedIn

I’m a designer with a degree in Communication Design from the Univeristy of Cincinnati’s School of Design, Architecture, Art, & Planning (DAAP) with minors in Psychology and Marketing. 

My previous experiences include: Junior Designer at Durham Studio, and Intern at Order, A LINE Studio, Rockwell Group, and Empower Media.
01.In Focus
Publication

Senior Capstone
2025

In Focus is a contemporary history publication that boosts reading comprehension through clear typography and proven literary practices. By using ample white space and familiar, readable typefaces to reduce cognitive load, it helps readers absorb and retain information more easily.

1/4  In Focus Spreads
2/4  In Focus Poster
3/4  In Focus Spreads
4/4  In Focus Image Style
02.Enable Injections

Brand Applications

Durham Studio
2025

While at Durham Studio, I created a range of deliverables for Enable Injections, including magazine ads and large-format graphics for conference events. I maintained the existing brand identity while introducing unique assets that expanded and supported the system.

1/3   Enable Injections Advertisment
2/3   Enable Injections Backdrop
3/3   Enable Injections Advertisment
03.Rotate

Brand Applications

A LINE Studio2023

While at A LINE Studio, I helped develop brand assets for Rotate, a cybersecurity company. I specifically contributed motion assets, creating dynamic posters that move, flip, and reinforce the brand’s identity.

Credits: Maor Ofek, Tess Lenk, Mackenzie Pringle, Michael Meyer, James Trump, Nick Monkhouse, & Hongjin Lan.

1/3  Rotate Digital Posters (Motion)
2/3  Rotate Posters
3/3  Rotate Posters
04.Calvin Harris 2025
Campaign Identity

Order 
2024

While at Order, I developed the identity and social assets for a Calvin Harris concert at Ushuaïa Ibiza. The campaign is energetic and bold, paired with simple typography to create a balanced and compelling visual system.

1/3  Hero Graphic
2/3  Merch
3/3  Instagram Story
05.Verre
Brand Identity

Personal Project
2026

Verre is a minimalist identity centered on simplicity and elegance. Its purpose is to emphasize clarity, restraint, and intentional design. A refined typographic system and a neutral color palette work together to create a calm, understated presence that feels timeless rather than trend-driven.

1/5  Lotion Tube
2/5  Verre Logo
3/5  Color Palette
4/5  Image and Type
5/5  Type
06.Wenzel Whiskey
Gin Label

Durham Studio
2025

While at Durham Studio, I was given the opportunity to create a concept for Wenzel Whiskey’s new gin. While other designers explored directions closer to the brand’s current look and feel, I developed a more exploratory, farther-out option that pushed the visual language in a new direction. This is not the final client deliverable.


1/3  Front Label
2/3  Back Label
3/3  Full Bottle Front
07.Order Type Foundry
Type Study

Order
2025


While at Order, I created promotional posts for their type foundry, Order Type Foundry, designed to drive typeface purchases. I developed simple animations and typographic layouts to showcase the type and its features.

1/3  Pastiche Grotesque
2/3  Etude
3/3  Plebeian
08 .The Meat Industry
Infographic

Student Project
2022


“The Meat Industry’s Ecological Footprint” is an infographic that offers insights into the resources consumed in meat production. Its purpose is to stimulate contemplation and raise questions. The use of bold typography, accentuated by a vibrant touch of red, enhances the overall intensity of the composition.

1/3  Infographic
2/3  Detail
3/3  Detail
09 .A LINE Studio Promo
Motion Studies

A LINE Studio
2023


While at Aline Studio, I created several motion assets for their Instagram to showcase their work and expand its visibility across social platforms.

1/2  Promotional Motion Post
2/2  Promotional Motion Post
09 .Roost
Logo

Personal Project
2026

Roost is a farm-to-table restaurant based in Brooklyn, NY. Its identity is bold and minimal, designed to reflect the restaurant’s focus on fresh, thoughtfully sourced ingredients. A clean typographic system, restrained color palette, and simple graphic elements work together to create a modern, approachable presence.

1/4  Logo Lockup
2/4  Logo in Color
3/4  Logo Icon
4/4  Matchbook